The Art of (Writing) the Con

Great little video snippet from the producers of BETTER CALL SAUL at the NYT.

I love the idea that the most important aspect of a good con is making the mark feel smart, like they’ve seen past it - when really they’re diving farther into the illusion. And that this is, at its essence, what makes good TV viewing. The audience is the mark, and you want to dupe them into wanting to figure it all out - only to walk farther into being misled and happily surprised.