Had a long conversation in the writers’ room yesterday about different TV brands and how they’re attempting to survive by asserting a particular taste. We decided that FX does indeed have a solidified style (even if their subparent company, FOX, couldn’t be more amorphous) — and that is, snark dark. It’s dark drama stuff, but it’s winking too. As our showrunner said, you care but you don’t care - you don’t laugh, but you smirk. It’s just self-aware enough to be cool rather than earnest. Quite an interesting brand to have established, but it seems to work amidst a sea of other options that aren’t so specific.
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